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'Living the Brand' - The Reality of Branding Today

Katie Bard hosted the 'Living the Brand' workshop with three nationally renowned branding experts who spoke about the theory and practice of branding.

Our guest speakers at the 'living the brand' event in Birmingham   

Richard Beevers, John Leathem, Graham Nicoll and Julie Fouad

The guest speakers

Richard Beevers, one of UK's leading consultants and speakers on customer service, marketing and leadership advising the likes of Ford, Capita and Akzo Nobel.

John Leathem, Customer Relations Director of Ford Retail, a £billion business. John has transformed Ford Retail's customer service performance, resulting in it winning the prestigious Motor Trade Customer Care Award.

Graham Nicoll, Head of Business Development, Barclay's Wealth. In addition to building the Barclays brand, Graham has wide experience of helping entrepreneurs to maximise the value of their brands.

The presentations outlined brand building strategies and demonstrated techniques with which to adjust branding today, to maximise the value of a brand.  Branding is no longer a matter or product or service and advertising, but focuses on the customer experience.


Click here to view the presentation slides

"...(the event) was really good and particularly relevant to the challenges facing the airport..." 

Mark Scourse
Strategy and Forecasting Manager, Birmingham International Airport Limited

“It was a fascinating session that illustrated how great brands are made and maintained...A differentiated product is as important as the experience of doing business with your company.

This is clearly a topic which is at the top of many company’s agendas as we had a huge response from businesses across the region.”

Julie Fouad
Brand Development Director at Katie Bard, part of the Angela Mortimer Group

To find out more about this and other Angela Mortimer Plc events please contact us

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